ARBES CRM MODULARITY

The ARBES CRM software is designed as a modular system. The basic database platform is from ORACLE. This platform enables construction of intelligent data storage. The ORACLE database is a highly advanced system with integrated support for creation of management information systems—a key factor in the building of analytical CRM. This means that operational and analytical CRM do not have to be connected as two separate systems. Instead the whole solution can be conceived as one modular system with very flexible data management capabilities.. 

Partner Management

• Records of Partners (individuals and organisations)
• Creation of specific attributes for classifying Partners
• Categorisation of Partners according to the adopted CRM model (customer status)
• Records of Partners’ relationships
• Registration of Partners’ identification details with a history of changes

Contact Management

• Details of planned and realised contacts with past history
• Grouping of contacts for specific communications activities
• Automatic generation of planned contacts—automation of processes
• Individual and bulk generation and processing of contacts (letters, e-mails, SMS etc)

• Automatic synchronisation of data with the company‘s back-office (replication of Partners between ARBES CRM and ERP systems in the user company)
• Dynamic online view of customer information held in external systems

• Overview of document circulation
• Management of graphic and digital forms of documents

• Management of staff details
• Planning of contact-related tasks for individuals or whole teams

• Creation of user reports on the basis of stored data—analytical CRM